Top 5 Fashion Games Performance in the UK, Q3 2021

In the third quarter of 2021, the fashion gaming category in the United Kingdom saw notable trends among the top 5 apps on a unified platform. Here's a closer look at how these apps performed in terms of weekly downloads, revenue, and active users.

Hair Challenge from Rollic Games experienced fluctuations in both downloads and active users. Weekly downloads ranged from a high of approximately 64K in early July to a low of around 28K in early September. Active users saw a decline from about 257K at the start of the quarter to 146K by the end of September. Revenue remained relatively stable, peaking at $87 in mid-August.

Project Makeover by Magic Tavern, Inc. maintained a strong revenue stream, with weekly earnings peaking at $262K at the end of August. Downloads showed a positive trend, reaching around 47K during the same period, and active users remained steady, starting at 310K and ending the quarter at 252K.

Makeup Artist: Makeup Games from Beauty salon Studio saw significant growth in revenue, starting from $61 at the end of June and reaching a high of $4.9K at the end of August. Downloads also increased sharply, peaking at approximately 69K in early August. Active users followed a similar trend, starting at 1.5K and reaching over 103K in early September.

Lion Studios’ Doll Designer had a varied performance, with downloads peaking at around 66K in early August. Active users also saw a rise, reaching approximately 78K in the same period. Revenue remained minimal throughout the quarter, with a peak of $7 in early August.

APPS TEKNOLOJI ANONIM SIRKETI's Fashion Battle - Dress up game showed consistent performance in terms of downloads and active users. Weekly downloads fluctuated between 32K and 20K, while active users ranged from 111K to 86K throughout the quarter. Revenue peaked at $113 in early August.

These insights, based on data from Sensor Tower, highlight the diverse performance trends of the top fashion games in the UK during Q3 2021. For more detailed insights and data, visit Sensor Tower.